Webflow web design project
Crafting an evocative design for a hiking brand
Using Webflow, I wanted to create a website that truly captures the spirit of adventure and the beauty of the outdoors to create a high quality brand design.
visual design
Website in Focus
concept overview
Capturing a brand with aspirational imagery
With this design, I wanted to capture a sense of the diversity of wilderness, placing the brand's product within the natural world. Putting the product to purpose allows the customer to see the brand's shoes as the gateway to their aspirations to get out into the wild.
This was a practice project, designed in Figma, and developed in Webflow.
Working with Webflow, Relume and Figma allowed me to build this page in a day, with assets at hand from Ideogram and Unsplash.
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